It's taken three attempts and over a year of slowly planning but we have managed to get the majority of our ideas across on to this website. As you can see it's not just a blog. It never will be just a blog, blogging for our band is another tool in the marketers armoury, not just a basis for our website.
Why is it so important to us then to have a website? I'll highlight some points and then expand on them. Hopefully other musicians and creatives can learn something from my first post on this matter.
- We're in full control of what we want and what we don't want.
- We can run projects, polls and other fan related ideas straight from our website.
- The website is the foundation for our band online, in years to come it will only get bigger and bring in more visitors if simple promotional strategies are used.
- We can emulate other media & band specific services (lyric websites, tab sites survey monkey, ) and instead of them getting traffic from our content, we can get it.
- We're creating a huge online catalogue of all of our creations and its all in one place.
- There are a few downsides too of which I'll highlight further ahead in the article.
We're in full control of what we want and what we don't want
Before the website went live, there was months of meetings and brainstorming amongst the band. We ended up realising that we can add whatever content we want and whatever we don't want. This meant that our audio content is brim full of attributes which relate heavily to the audio in question. If you check our Debut EP you will see nearly 20 extra pieces of information relating to our first audio release. If you decide to rely on one or many of the band/music social profiles available online, you'll instantly be limited to what they ask for, not what you actually wish to provide.
We can run projects, polls and other fan related ideas straight from our website
We're running our first project internally but we could have chosen to use a polling website and then embed that on to a new page. Again, if you were to use just a music platform, you probably wouldn't even be able to embed a poll.
We have ideas for other future projects and by setting them up on our website and then say on other sites such as fan funding or competition sites, we can easily cross promote our site on the fan funding project we are running and vice versa.
The website is our foundation for our band online, in years to come it will only get bigger and bring in more visitors if simple promotional strategies are used
Right now, i'm writing a blog post. If I were to spend just one hour a week on writing blog posts, in 3 years i'll have approximately 150 blog posts. Even if these blog posts only brought in 10 visitors each a week through organic search results, we'd end up having 1500 visitors a week just through our blog postings.
We can emulate other band services and instead of them getting 'our' traffic, we can get it.!
As of writing, we only have a few pieces of content on our beta 'media' catalogue but we will be hosting these on other websites sooner or later. If you take our lyrics for example, there are hundreds of websites we can sign up to and add our lyrics too. It's in our best interest though to host the lyrics ourselve's and make sure that we get the traffic for it before anyone else 'steals' our content. Then the next step would be to use the lyric websites to get back links pointing back towards our site or the page which we have the lyrics they are after. This rule of thumb works for all of the content we can create, we host it first here and then use the other services online for promotional gain somehow. With some of the music services and image sites, they have strong social media and community workings, so we can utilize these and then also promote on these services, thus gaining an extra advantage on top of just using their site to host our content.
We're creating a huge online catalogue of all of our creations and its all in one place.
This is more of a summary of all of the above, its important that we own our content online as we put the hard work in first and then we utilize whatever else we wish to online.
There are a few downsides too:
A potential main downside for you is that you will most likely not be able to develop websites, but hopefully you will know someone who does! It is key for you to work with them on a weekly basis to set up a project in the next few months. You should aim to then continually develop your original idea(s) forward and be reevaluating what you want that with to do with your web presence.
Even though there are downsides and the vast majority costs money, if you can get a small team together like we have, you'll be on your way to learning much more about music, production and running a business than you could have ever imagined and hopefully this will even help with your musicianship.
We as a band are fortunate that I've been a professional web developer for a year (with nearly 5 years of freelance work) while experimenting in the field of music marketing the past three. The other band members have plenty of recording experience and education within the worlds of songwriting and the production of music. We have spent years setting ourselve's up though before we could even start writing and playing music.